Inbound Marketing and Automation Marketing: Two Peas In a Pod
Updated: Apr 4, 2019
Why one can’t live without the other
Naturally, businesses know they need to adhere to customers if they want to stay afloat. But now the question is how do they do this? This is where inbound and automation marketing come into the conversation.
What’s the difference between the Inbound and Marketing Automation
Businesses want to be seen, they want customers to browse through their products and purchase items that suit their needs. This is the goal of every company whether it’s online or offline. Over the past couple of years, inbound and automation marketing has sprung into popularity. Though, not everyone knows what these two strategies are. Let’s take a closer look at both of them and their differences.
It’s easy to get lost in the explanation of inbound marketing, but we’re going to keep it short and sweet. Inbound marketing is a marketing strategy that helps you bring customers into your website through original content, SEO (search engine optimization), and social media posts. Inbound marketing is different than traditional marketing because it’s less focused on promotional material.
Instead, it focuses on providing the customer with useful information that supports the products and/or services being offered. For example, if you’re selling a dating app, the content will be geared towards dating and relationship articles. The inbound marketing idea is that potential customers come to your website, browse through the content, and eventually end up as a customer.
Let’s do a quick recap. Inbound marketing is a strategy that brings customers to your website through content. Now, marketing automation is the software platform where you can organize and automate content, emails, blog posts, and social media posts, reducing the manual process. Through marketing automation, you can plan, organize, and send out your marketing content and engaging emails. For example, if you’re reaching a target audience, you can schedule your posts, and they’ll be posted automatically at the selected date and time.
Now that you know the differences between inbound and marketing automation, you’re probably wondering how the two coincide. Though the two systems are usually pinned against one another, they can actually be used in harmony with marketing automation filling the limitations of inbound marketing.
The Limitations of Inbound Marketing?
We mentioned that there are limitations to inbound marketing, even though it’s a highly effective marketing strategy as it generates 3x more leads per dollar than traditional marketing methods. At the end of the day, no marketing strategy is perfect, here are some of the limitations included with inbound marketing.
Inbound marketing generates leads, not sales: There’s no doubt inbound marketing is a great way to bring traffic to your site; however, traffic doesn’t guarantee conversions. To compliment the generation of traffic, you need additional information depicting the behavior of your leads, that way you can understand how to target your audience.
Inbound leads aren’t interested in buying: Inbound marketing usually consists of content such as social media and blog posts. If you have an informative blog post, most likely the person is gathering information rather than aiming to purchase a product. However, this is a great way to gather followers and build relationships with your potential customers.
Inbound marketing doesn’t give you an insight into your visitors: Though inbound marketing does generate traffic, you’re not given information about your visitor. Of course, on your website, you can monitor the number of visitors you’re receiving, but you aren’t given any in-depth analytics about your visitor. This information is crucial is choosing future content.
It’s clear that inbound marketing isn’t an all-in-one solution for all your marketing needs. But it’s still one of the best and most popular methods for visitor engagement. By using both inbound and automation marketing together, you can get the most out of inbound marketing.
How Inbound and Automation Marketing Work Together
Can the two strategies work together? The answer is yes, they can, and they work together very well. As you read above, inbound marketing has various limitations; however, this is where automation marketing comes into play.
Automation marketing takes the inbound content and uses it to create analytics, optimize, and send out content. It also sends out emails to leads to build engagement and conversions. Creating content is hard, but having a way to organize and schedule your posts make it a lot easier. So, can you do inbound marketing with automation marketing? Yes, you can. But do you want to do that? No, you don’t.
Inbound marketing is a great strategy to bring in visitors to your website. But, it’s also important to remember you need support when it comes to creating and executing content. By choosing the right tools, you reduce your workload and stress. Use the tools and resources out there to help make your business run smoothly and efficiently.
Now perhaps you are wondering how on earth you can get started with automated marketing. “There are so many tools out there, which one should I pick?” Why not try one that offers automation in all 3 areas:
And if you need a tool to help you automate and personalize EMAIL, SMS and VOICEMAIL just ask for LIVE DEMO: