• Sabina Sarbu

You want more leads, but are you really ready for them?

Imagine your sales increases by 25% tomorrow — jump for joy? Or implosion of operations?

As business owners, we have that goal in mind that we want to grow infinitely. Perhaps you have yearly projections: 5% increase this year, 15% increase next year, and so on…

And the reality is that more often than not, we aren’t reaching those goals. This could be due to insufficient research, high competition, fall in the market, and so on. There are a number of legitimate reasons why projections don’t come true in our businesses.

So here we are in the midst of 2019 and you are probably reviewing your business’ performance in terms of sales and profit, and you may be disappointed as many businesses are.

Now I’m not here to tell you why this may be happening because there are a number of reasons why this may be, and I am no fortune teller. But I bet I can predict what you are going to do next. You are probably sitting around with your partners or stakeholders, and coming up with ideas for how to increase sales.

It might be to get an external professional to consult you on how to do this…

This may or may not work. It depends on how complex your business is and how experienced the external professional is.

Or you might try to boost your marketing spend to bring in more leads…

This could be successful if your targeting is correct, but it might be that you are missing the underlying problem. This, in turn, may bring prospects who are not really meant for your product or service, meaning more money lost in sales & marketing without added results.

Now I’m not saying you shouldn’t try to get more customers, I’m just saying you should do it with a more organic in-bound method.

So skip ahead to a couple weeks or months from now, let’s say you manage to increase your leads by 5%…10%…35%…

Yes, you might think this image is funny. You might think ‘I would be happy to be swimming in leads!’ But I want you to take a step back and think about it, I mean REALLLYY think about it…

  • Is your CRM built to take in new leads automatically, or does somebody need to enter them in manually?

  • Can a single salesperson follow up with X% more people per day, before that lead goes to the competition?

  • Are your salespeople available to take on X% more sales calls per day?

  • Can your product or service cater to X% amount of new customers in a timely fashion?

If the answer is no, then you need to make sure to have this in place, for the day when this comes true and you are scrambling for a solution. Yes, it is possible that with the internet nowadays, and the power of online marketing and internet virality, that this could happen for you as early as tomorrow.


Consider having a solution in place — be proactive, not reactive

Increasing your leads and running manual processes is not sustainable ever. It’s just NOT. The world is filled with automation, it’s why technology is growing so fast. It’s what allows us all to be more efficient in every day life, even if you don’t realize that you are using automated solutions. Imagine the Uber that you order from your app, or the bills you pay online. These are all part of the things that save us time in life, but being automated and digital.

Handling leads, or rather nurturing potential buyers, is no exception.

With the amount of advertising and sales being pushed in their faces, they need to be warmed up to your product or service before they are ready to buy.

Did you know?…

Meet Follow Lead Solution

Follow Lead is the bridge between your company’s marketing efforts, and the sales call where they will buy.

Here’s how it works…

You send an email, welcoming your new lead 5 minutes after they submit their info. Then 10 minutes later an SMS is sent out to give them a quick tip. Then at the end of the day, a new voicemail lands in their inbox which reminds them to take action on your service.

As soon as somebody responds, they are removed from the campaign and they are sent to your sales agent to take over.

Because you’ve already set everything up beforehand, using templates, tips, and best practices, all you have to do is sit back, sip your pina colada, and wait for the sales call to come in.

Start your Follow Lead demo today! CLICK HERE.

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